Real Estate
AI lead qualification and automation for real estate teams
Real estate leads arrive at all hours from portals, your website, ads and open houses, and the agent who responds first with useful answers has an advantage. Wovrex builds AI intake, qualification and follow-up that works with your CRM, so agents spend their time on conversations that are ready.
- Follow Up Boss, HubSpot, Salesforce
- Fair housing aware
- Licensed data only
- New inquiryportal, site or SMS, any hour
- AI first replyin about a minute, disclosed as AI
- Qualifytimeline, area, budget, financing
- CRM + routingtags, owner, summary
- Agent follow-upbooked showing or nurture
What we build for brokerages and teams
AI buyer qualification
Immediate replies to new buyer inquiries, asking about timeline, target areas, budget range, financing status and whether they already have an agent. Answers are saved as structured fields.
Seller lead intake
Collects property address, motivation, timing and preferred contact method, then routes to the listing agent with a summary and suggested next step.
CRM integration and routing
Creates or updates records in Follow Up Boss, HubSpot, Salesforce or another CRM with an API, applies your tags and routing rules, and alerts the right agent.
Showing scheduling
Offers available times from agent calendars, books the appointment and sends confirmations and reminders.
Lead follow-up automation
Personalized follow-up for leads who aren't ready yet, sent on your cadence and consent rules, with replies routed back to the agent.
Property matching
Suggestions from listing data you're licensed to use, such as your IDX or MLS feed under its terms. Never scraped portal data.
A 10:40 pm inquiry, handled
This is a hypothetical demonstration of a typical scope, not a client case study.
- 01
Inquiry arrives
A buyer submits an inquiry on a listing page at 10:40 pm.
- 02
AI replies within a minute
Answers basic listing questions from approved data and asks four qualification questions.
- 03
CRM updated
Answers are written to the CRM, the lead is tagged by area and timeline, and the on-call agent gets a summary.
- 04
Showing requested
If the buyer wants to see the home, the assistant offers times from the agent's calendar.
- 05
People take over
Pricing advice or contract questions go straight to a licensed agent.
Guardrails built for real estate
We're not lawyers. We recommend reviewing scripts and consent flows with your broker of record or counsel.
- Clear disclosure that the first response comes from an AI assistant.
- Texting and calling only with appropriate consent, with opt-out handling built in.
- Fair housing awareness: the assistant doesn't steer buyers or describe neighborhoods by protected characteristics.
- Listing data used only as your data license permits.
Brokerage sites that capture leads
Fast listing pages, neighborhood and agent pages, IDX integration where licensed and lead capture connected to your CRM. See web development.
Does this replace our ISA or agents?
No. It covers the first response and routine qualification, especially after hours, and hands qualified conversations to people.
Which CRMs can you integrate with?
Any CRM with an API or webhooks. Follow Up Boss, HubSpot and Salesforce are common. We confirm field mapping and permissions during scoping.
Can it connect to the MLS?
Only through data access you're authorized to use, such as an IDX or RESO Web API feed under your MLS's rules.
Respond to every lead in minutes
Tell us about the workflow or product you have in mind. In a free 30-minute call we confirm fit, risks and a sensible first milestone, with a written scope before any work begins.
Free call · Scope agreed before work starts · US, UK, CA, AU